Visitor Statistics

Visitor Statistics is a Pro report on the visits to your business page on airoomier.com (My page). It answers questions like: "How many people visit my page?", "Do they come from Google, Instagram, ChatGPT or the QR codes in the hotel?", "How long do they stay and what do they look at?", "How many chat with Mira and leave a booking request?"

Bookings, revenue and occupancy are not on this page; see Advanced Analytics.

Opening the page#

In the left menu, under Analytics, click Visitor Statistics.

• On the Pro plan the whole page is available.
• On the Basic plan you see a card describing the page and an Upgrade to Pro button (Account and Plans).
• The Agent role cannot see this page (Team and Roles).
• If your page hasn't been created or published yet, a notice says so. Visits are counted only after the page is published.

Privacy: no cookies, visitors are not identified#

Measurement is cookie-free: nothing is stored in the visitor's browser and you don't know who visited. That's why your page needs no cookie consent banner.

• IP addresses are not stored. To count unique visitors, a one-way summary valid for that day only is made from the IP address and browser. If the same person opens your page three times on the same day, that's 3 visits, 1 unique visitor; if they come back the next day, they count as a new unique visitor.
• Country is estimated from the time zone of the visitor's device (no IP location database is used). Cities are not shown.
• Not counted: search engine bots and other automated visits, and pages opened with the preview link (My page → Preview).

Choosing a period#

Use the buttons under the title: Last 7 days, Last 30 days or Last 90 days. The green ▲ and red ▼ badges compare with the previous period of the same length. If the previous period has no data, the badge says new.

What's on the screen#

Summary#

The Highlights box below shows short comments from your data, such as "62% of visitors use a phone" or "No visits from in-house QR codes yet". They appear once the period has at least 10 visits.

Daily visits#

One bar per day of the selected period. Hover over a bar to see that day's visits and unique visitors. Days follow Istanbul time.

From visit to booking#

The five steps of the journey that starts on your page:

1. Page visit
2. Opened Mira
3. Wrote to Mira: conversations on your page in which the guest wrote at least one message (Conversations)
4. Booking request: requests from those conversations
5. Confirmed booking: those not cancelled

Each step shows its share of visits.

Direct booking revenue#

Booking requests and confirmed bookings from Mira conversations on your page, by the source of the visit (Google search, Instagram, Google Ads, QR code...):

• Booking requests: number of requests and their total price at request time
• Confirmed bookings: number and value of bookings that were not cancelled
• Estimated commission saved: the confirmed value multiplied by the OTA commission rate you choose (15%, 18% or 20%). It estimates what the same bookings would have cost in commission through a booking site.

Amounts are shown separately per currency. Sources are matched for conversations started after 16 October 2026; older ones appear under Unknown.

Where do visitors come from?#

For each source the table shows visits, share, average time and Engaged: the share of visits from that source that opened Mira, clicked a booking button or a phone / WhatsApp / email link.

Below it you find Referring sites (which domain the visit came from) and, if you use campaign links, a Campaigns list.

Visitors#

Breakdown by country, device (phone / tablet / computer), page language, browser and operating system.

What do they look at?#

• Visitors reaching each section: how many visits saw the Rooms, Deals, Amenities, Gallery, Videos, Certificates, Location and FAQ sections of your page on screen, and their share.
• Time of day: visits by hour in Istanbul time.

Recent visits#

The last 40 page views: time, source (and referring site), country, device, language, time on page, number of sections seen and interaction (Mira, Booking, Contact tags; "bounced" for short visits without interaction). Visitors are not identified; each row is one page view.

QR codes and campaign links#

QR code: The QR code downloaded from My page → Page status → Download QR code carries a tag showing the visit came from the QR code. Put it at reception, in rooms, on table cards and brochures.

Campaign link: To see a link separately, add utm_source (and optionally utm_campaign) to the end of your page address:

https://airoomier.com/your-page-address?utm_source=instagram&utm_campaign=november-deal

• If utm_source is a social network (instagram, facebook, tiktok, whatsapp…), the visit counts as Social media; any other value (e.g. newsletter, brochure) counts as Campaign link.
• utm_campaign values appear in the Campaigns list.
• When the visitor opens the page, these tags are removed from the address bar, so if the guest shares the link, new visits aren't credited to the same source by mistake.

Example: an apart hotel#

You select the last 30 days:

1. In Where do visitors come from?, 40% of visits come from Instagram but Engaged is 5%; visits from Google are engaged 25% of the time. You consider pointing your Instagram bio link straight at the Rooms section.
2. In Visitors reaching each section, only 35% of visitors scroll down to Rooms. You change your cover tagline and cover photo (My page).
3. There is no QR code row. You put the new QR code at reception and in the rooms.
4. A month later you check the ▲/▼ badges and the From visit to booking steps.

Tips#

• Use your page link everywhere: Google Business Profile, Instagram bio, Booking/Airbnb descriptions, email signature. The more visits, the more meaningful the numbers.
• Think mobile. Most visitors usually come on a phone; check that your photos and room details look good on mobile.
• Watch visits from AI assistants. Keep "Let AI assistants read my page" switched on in My page → Search and visibility.