Advanced Analytics is a Pro report that sums up the sales side of your business on one screen. It answers questions like: "How are we doing compared with last month?", "How many bookings does Mira bring in?", "Which room type is full and which is empty?", "How far ahead do guests book and how long do they stay?", "Are my discounts and deals working?"
Payments, collections, outstanding balance and refunds are not on this page; they are on the Finance page.
Opening the page#
In the left menu, under Analytics, click Advanced Analytics.
- On the Pro plan the whole page is available.
- On the Basic plan you see a card describing what the page contains and an Upgrade to Pro button; no figures are shown (Account and Plans).
- The Agent role cannot see this page (Team and Roles).
The page is read-only: you don't enter or save anything. Figures are recalculated from your current data every time you open it.
Choosing a period#
Use the buttons under the title to pick a period: Last 30 days, Last 90 days or Last 12 months. Today is always included.
The green ▲ and red ▼ badges compare with the previous period of the same length. For example, with "Last 30 days" selected, the comparison is with the 30 days before that. If the previous period has no data, the badge says new.
How figures are counted#
| Metric type | Based on | Example |
|---|---|---|
| Sales (bookings, revenue, average value, timing, length of stay, discounts, deals) | The date the booking was created | A booking made on 10 October for a 5 December arrival counts towards October sales |
| Occupancy | Nights stayed | The same booking counts towards December occupancy |
- Cancelled bookings are excluded from revenue and occupancy (same as Finance). They only count in the Cancellation rate.
- Amounts are shown in your business currency (Business Info).
What's on the screen#
Summary#
Five cards:
| Card | What it shows |
|---|---|
| Bookings | Bookings created in the period that were not cancelled |
| Revenue | The total value of those bookings |
| Average booking | Revenue ÷ number of bookings |
| Average stay | Average nights per booking |
| Cancellation rate | Share and number of bookings created in the period that were cancelled |
The Highlights box below shows short, automatic comments and suggestions based on your data, for example:
- "Mira brought in 17 bookings this period — 24% of revenue."
- "31% of bookings are made 3 days or less before arrival. A last-minute rule can help fill nights that would stay empty."
- "Occupancy for the next 30 days is 18% so far. Add a campaign on the Deals page for the empty days."
Suggestions appear only when there is enough data (for example, at least 5 bookings in the period for the timing suggestions).
Mira#
- Bookings from Mira and Revenue from Mira: bookings where the guest created and confirmed a request in chat (the widget on your website, the guest link or your airoomier.com page), and their share of revenue.
- The From chat to booking funnel has three steps:
- Conversations with a guest message: conversations where the guest wrote at least one message. People who open the widget and close it without typing are not counted.
- Booking requests: requests where Mira showed the booking summary.
- Confirmed bookings: those requests that were confirmed and not cancelled.
The percentage next to each step is relative to the previous step. Because one conversation can produce several requests, a ratio above 100% is not shown.
Channels#
Number, revenue and share of bookings created in the period, by channel: Mira (chat), Airoomier page, Direct / Web, Booking.com, Airbnb, Expedia, Phone, Other.
Occupancy#
- Total occupancy: nights sold in the period ÷ nights available. Nights available = the quantity of each active room type × days in the period.
- The room type table: Nights sold, Occupancy, Avg. nightly (that type's revenue in the period ÷ nights sold) and Revenue. For a stay that spans periods, revenue is split by nights.
- Next 30 days: weekly occupancy based on today's bookings. Weeks below 40% are shown in orange; consider a deal or a last-minute pricing rule for them.
Timing#
Two charts:
| Chart | Groups | What it's for |
|---|---|---|
| How far ahead do guests book? | 0–3 days, 4–14 days, 15–30 days, 31–60 days, 60+ days (days before arrival) | Setting the thresholds of your last-minute and early booking rules |
| How many nights do guests stay? | 1, 2–3, 4–6, 7–13, 14+ nights | Finding the right threshold for a long-stay discount or a "7+ nights…" deal |
Each row shows the number of bookings, their share and the revenue in that group.
Discounts and deals#
- Return on pricing rules: the number of bookings with a discount applied (and their share of all bookings), their revenue and the Discount given (the difference to the undiscounted price), broken down by rule. See Pricing Rules.
- Deal usage: how many bookings caught each special deal shown to the guest as "You caught a deal!" during booking, and the revenue of those bookings.
Guests#
- Which languages do guests write in?: the language mix of conversations (Turkish, English, German, Russian). It shows in which languages you should prepare content and deals.
- Where do conversations start?: your own website / guest link, or your page on airoomier.com.
Example: a campsite with 12 caravan pitches#
You select the last 90 days:
- Highlights says "35% of bookings are made 3 days or less before arrival". In Pricing Rules you add a 10% last-minute rule for bookings 3 days before arrival.
- The How many nights do guests stay? chart shows 22% of guests stay 7 nights or longer. You add a "free laundry for 7+ nights" deal.
- Two weeks in Next 30 days are orange (around 25%). You publish a deal for those dates.
- A month later you come back and check in Discounts and deals how many bookings the rule and the deal brought in.
Tips#
- Look once a month. Set the period to "Last 30 days" and check the ▲/▼ badges.
- Try suggestions one at a time. After adding a rule or deal, wait a period to see its effect.
- Enter correct quantities. Occupancy percentages depend on realistic room type quantities.
- Set the channel of manual bookings. If you record phone and Booking.com bookings with the right channel, the channel table becomes meaningful.